How to brand and market yourself…

As a job seeker, your brand distinguishes you in whatever way you choose. How you cultivate your profile will directly speak to your next employer. It’s often said that to be successful in the career world, those who are job searching need to be able to showcase their experience on multiple platforms to capture the attention of those hiring. Think of your skills and accomplishments as a product; a valuable service to a company that is looking to solve a problem.

Essentially, online profiles on social media such as LinkedIn, Facebook and Twitter are a way to personalize your brand and secure your future career. A few rules apply for all: Your picture speaks volumes. Your picture should be professional. Profanity is out. Remember, you are speaking to your future boss and company. What happens on social media, stays on social media.

There’s one question to ask yourself once your profile is complete: “Are you being authentic?” What you post on Facebook, tweet on Twitter and proclaim on LinkedIn will remain in search engines for months to come. Personal integrity is vital to your brand. Jason Douglas, online marketing manager for Spyder Trap Online Marketing, has often spoke the phrase, “Be who you are, with a filter.”

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  • Client Testimonials

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    2018-02-14T17:56:18+00:00
    “JRH, Thank you so much! I’m good at what I do and resume writing isn’t it. No way I could have condensed my life’s work into the polished, professional, and engaging documents you produced. Your as-advertised turnaround time is awesome too, I’m extremely pleased with the products and feel I now have the needed professional tools to pursue my continued career. Very happy I found your website and I will recommend you to everyone I know in need of your services. Thank you!!!” Brenda C. – Phoenix, AZ Registered Nurse (RN)
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    "All I can say is...WOW!!!!! FABULOUS!!!!!!!!! It was like taking a breath of fresh air when reading my revamped and redesigned resume!!! You have no idea how much I appreciate you recreating my resume and creating a cover letter/ thank you letter for me. I have already raved about you to multiple people. Thank You again!"


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    “Hey JR, I wanted to thank you for your fabulous resume. I received dozens of phone calls, had at least a dozen interviews, and multiple job offers; a complete turnaround from the resume I wrote myself. When I quit my job and moved, I thought I would be out of work for at least 6 months, lo and behold, thanks to your resume I was only unemployed for 1 month. Keep up the great work!”

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    2018-02-14T18:10:49+00:00
    "I just wanted to send you a huge thank you!!!! Your resume revisions got me a billion phone calls and landed me the job I was looking for all within a week!!!! Thank you for everything!!!! I have given your name and contact info to several people that will be in touch with you. Thank you for everything and I will definitely use you again in the future!!!!!" Janelle M. - Montgomery, AL Legal Assistant
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