How to brand and market yourself…

As a job seeker, your brand distinguishes you in whatever way you choose. How you cultivate your profile will directly speak to your next employer. It’s often said that to be successful in the career world, those who are job searching need to be able to showcase their experience on multiple platforms to capture the attention of those hiring. Think of your skills and accomplishments as a product; a valuable service to a company that is looking to solve a problem.

Essentially, online profiles on social media such as LinkedIn, Facebook and Twitter are a way to personalize your brand and secure your future career. A few rules apply for all: Your picture speaks volumes. Your picture should be professional. Profanity is out. Remember, you are speaking to your future boss and company. What happens on social media, stays on social media.

There’s one question to ask yourself once your profile is complete: “Are you being authentic?” What you post on Facebook, tweet on Twitter and proclaim on LinkedIn will remain in search engines for months to come. Personal integrity is vital to your brand. Jason Douglas, online marketing manager for Spyder Trap Online Marketing, has often spoke the phrase, “Be who you are, with a filter.”

HOME

Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.
  • Testimonials

    JR, Completing my resume has always seemed like such a daunting task. Thank you so much for your help!
    Sharon G – Gahanna, OH, Patient Care Coordinator

    Absolutely fantastic! A thousand thank-yous! I have already spoken to several friends about your service, and I'll put a note up on my Facebook page. I stumbled upon an article you wrote on resume tips and I'm glad I did. You spoke about your background and your philosophy on resume writers. I felt I could trust you. There are so many resume websites out there, but yours was the only one with a personal touch. I found a lot of really negative reviews from people who had used different websites. It seems such a shame to me that these writing companies would take advantage of people searching for work. With so many people (myself included!) out of work, the last thing people have to waste is money! Cross your fingers for my job search! I will email you back with the results of this new improved resume. Thanks again!
    Paige P – Greer, SC, Sales Consultant